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Fundraising with Madonna’s Home Services


It is a well known fact that the tried and true fundraising methods of the past are ineffective at best.

Most fundraising that sells items are overpriced, purchases of guilt (not want), and they tend to
disappoint once you do get your items.

When most people are presented with a catalog, flyer, or a pleading child they feel empathy for the
cause and rush to make the least expensive purchase that their heart strings can stand.

Empathy will always be the most important tool for fundraising.

Empathy however is starting to lose out to the economic pressures of our present time.
Lets look at the facts:

-        People are more cautious about what they eat these days so candy, doughnuts, and other
food based fundraisers are less effective.  Everyone knows that if you buy those doughnuts you
are going to eat them, and since you don’t want to eat them you don’t buy them and the fundraiser
fails

-        The most common catalog based fundraisers present overpriced knickknacks or food stuffs,
or wrapping paper, etc.  The reasons that these are so overpriced, is that you have 2 middle men
not one, the fundraising company, and the organization, plus you have the cost of the product.  So
the only way that a profit can be made is by selling the items at a ridiculously high price.  Besides
this is a one time purchase that they can only profit from once per year, so they have to make it
count

-        Many organizations are resorting to running several fundraisers at once to try to appeal to as
many people as possible since none of the catalogs are very appealing, another sign of their
desperation.

-        Not only does one fundraiser pose a trying task as far as organization, but try figuring out
what knickknack from which company goes to what kid, and to what customer, it has to be a
logistics nightmare.

-        Lastly once you get the purchased items to your contributors what they receive for their
overpriced donation, is something that they not only don’t want but they are usually disappointed.  
Example the $18 tin of peanut brittle that only has $5 worth of peanut brittle, and it is old or stale to
boot.

Now what do we have to offer that is different.

-        Our services are something that everyone can use, a break, and make a great gift for others,
so even though the empathy card is always a powerful tool.  Our services give a product that your
contributors can actually use.

-        We are able to offer a higher profit than other fundraising companies because we are not
looking for that one time score.  We are looking to grow our business by introducing your
contributors to our company, so the one time factor doesn’t apply.

-        The value of our gift cards for our services is not overpriced,  Your contributors actually get
what they pay for, and feel confident in purchasing additional cards as gifts

-        Simple to distribute to your contributors, basically just a simple matter of separating the
denominations.

-        Since your contributors get a great value for their contribution they will look forward to
fundraising time, not dread it.

Make Madonna’s Home Services Gift Card Fundraising Program work for you and see your profits
rise.